Rubaiyat of Omar Khayyam
Rubaiyat of Omar Khayyam illustrated by Charles Robinson William Collins and Sons was a London- and Glasgow-based company. By 1920, it held a dominant position in several book publishing market segments, including Bibles, religious texts, and mass-market reprints. Their commission with Agatha Christie, who excelled in crime and mystery, helped them to take a dominant position in the fiction market, too. Their holiday gift program was one of the major economic drivers. At least six months before the most financially intensive last quarter of the year, Collins planned well in advance and offered their titles for the holidays at the book fairs. Because booksellers had already pre-ordered books from the spring and summer exhibitions, Collins was able to make a very accurate sales prediction. This led to timely orders for paper, printing, and binding. Of course, they had also upgraded most of the standard cloth editions to high-end leather versions, using better paper quality for books inte...